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InterGreet Blogs
Making higher profits for your Store

Increasing Christmas Profits Part 1

Posted by Administrator on 10/27/2014
NEWSLETTER

How to Maximize Christmas Sales -
Cranking up Your Profits: Part 1 of 3

Did you know that over 1 billion (that's with a “B”) Christmas Cards are sold each year in the USA? And sales continue to increase each year – despite those that predicted the E-Card would take over from paper cards. Well they haven't, and they won't. Only a paper greeting card can be held in the hand, passed around for others to view,  placed in a prominent position on the mantlepiece to enjoy and finally, kept in a safe place to be part of the family's "memories".

So with sales of over $2.5 billion a year, let me ask you – are you getting your share of this very profitable annual sales bonanza?  While its true that many sales are made in the major chains or supermarkets, there is still plenty of room for you to make significant profits.

The 3 Hot Buttons for Shoppers -  This is what shoppers are looking for:

1. Increased value on each card – foil stamping, die cutting, embossing and glitter. They are not going to send a cheap card to a loved one. Have you seen any resistance to the $5.99 cards that are offered? There is no resistance.  Remember you make 50 cents profit on a cheap card but $2 on a value-added card. It's a no-brainer to make 4 times the profit on each sale.

2. Plenty of titles. Consumers mostly buy higher priced cards for their family members and loved ones. They want to send specific titles, for example: Brother & Family, Nephew, Priest, Boss, Spouse, Sweetheart and dozens more titles. Can you imagine anyone sending a cheap generic card to their Sweetheart?  Remember, the higher the price, the larger your profit.  Don't forget Money-holders. Just about every store seems to underestimate the quantity of money holders needed (or doesn't even stock them). . If you don't have a market for them, it could be that you're not stocking a wide variety to satisfy the needs of your eager customers. Don't let them go to Wal-Mart or Target to buy. You need the sales. (Learn more about the huge market for Money-holders in Part 3 of our series).

3. Languages and Ethnicities. One size does not fit all. Study your shoppers and make sure your card selection caters for their needs. For example, language is very important – a Hispanic shopper wants to buy a Spanish Card. Do you have African-American shoppers? Then stock some designs just for them. Close to a Church or Convent?  Pastor, Minister, Priest and Nun cards are needed. Jewish customers will need Hanukkah Cards too.

What about your needs?
This is where the amazing benefits of dealing with InterGreet.com become apparent. We give you added-value cards, a wide variety of titles and the languages and ethnicities to meet every need of your shoppers.  But we don't stop there!  Every Christmas Card we sell is discounted heavily for YOUR benefit. We give you between 20 -35% extra discount on our Seasonal Cards – this means huge additional profits for you.

    Customer Service 888-600-9354


CHRISTMAS ASSORTMENTS       CHRISTMAS OPEN STOCK

Here's some hot-selling deals all - discounted 25% off wholesale:

9887 - 25-count Christmas English Assortment discounted 25% off wholesale at check-out
$240.00
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9894 - 25-count Christmas Spanish Assortment discounted 25% at check-out
$205.00
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9896 - 12-count Hanukkah Assortment packed in 6's - Extra 25% discount
$100.00
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