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Mothers Day Cards - the History

Posted by Emily Richards on 4/17/2017

The History of Mothers Day

Reprinted from Big Commerce Blog
https://www.bigcommerce.com/blog/mothers-day-by-the-numbers/

Mother’s Day has a long and varied history. Indeed, mothers have long been heralded by cultures and societies likely since the dawn of man, though celebrations have certainly taken different forms over the centuries.

The U.S. version of Mother’s Day can be traced back to Ann Reeves Jarvis of West Virginia, who in the years before the Civil War kickstarted local Mothers’ Day Work Clubs aimed at teaching women how to properly care for their children. As racial and political tensions heated up in the region, these local work clubs served as a unifying force among women both during and after the Civil War. In 1868, Jarvis organized “Mothers’ Friendship Day,” at which mothers gathered with former Union and Confederate soldiers to promote reconciliation. Following in the same vein, another abolitionist and suffragette, Julia Ward Howe, called upon mothers to help promote world peace in 1870.

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Officially, Mother’s Day reached national holiday recognition in the 1900s, spurred on by Ann Jarvis’ daughter Anna Jarvis. Following her mother’s 1905 death, Anna Jarvis conceived of Mother’s Day as a way of honoring the sacrifices mothers make for their children. Interestingly enough, Anna found financial support for the first official Mother’s Day celebration from a Philadelphia department store owner. It was at one of his stores where thousands gathered for that first event, forever tying the knot between Mother’s Day and retail.

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After that first celebration, Anna made it her lifelong mission to ensure that the holiday reach national attention, saying that too many U.S. holidays honor the achievements of men. By 1912, many states had adopted Mother’s Day as a day of recognition and in 1914, President Woodrow Wilson signed a measure officially establishing the second Sunday in May as Mother’s Day.

Today, Mother’s Day is a holiday celebrated internationally. It is also the third largest retail holiday in the U.S., behind the winter holidays and the back-to-school season. And indeed, the numbers speak for themselves:

  • $1.9 billion: total amount of money spent on flowers for their mothers on Mother’s Day 
  • $20.7 billion: total amount of money that will be spent for mothers on Mother’s Day 
  • $671 million: total amount of money spent on Mother’s Day Cards annually 
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