Posted by Emily Richards on 2/16/2017 to
What are the Options for Greeting Card Retailers?
This is the question that Retail Stores are asking us all the time. Our answer is that the demand for Everyday Card sales remain strong, especially for Premium quality Cards. Savvy Retailers know there are really only three Greeting Card wholesalers that can offer the full range of Premium full-priced cards for their stores. Who are these three Greeting Card suppliers? First there are the two market leaders that need no introduction from us. Together they control about 85% of the market and their range and quality is outstanding.
Why don't independent stores flock to these two market leaders? There are two reasons:
1. They usually won't supply a smaller account - they have high requirements for annual purchases.
2. They are committed to their large contracts, such as Wal-Mart, CVS Pharmacies, Target and other major chains.
1. They usually won't supply a smaller account - they have high requirements for annual purchases.
2. They are committed to their large contracts, such as Wal-Mart, CVS Pharmacies, Target and other major chains.
"But wait - you said there is a third wholesale Greeting Card supplier?" Yes there is - which is why more and more independent retailers and smaller chains are making InterGreet.com their Card supplier. They offer three major benefits these other greeting card companies. Here they are:
1. Minimum order of $100
2. An additional 20% off wholesale meaning mush bigger margins
3. A complete range of product including:
Premium Greeting Cards
Christian Cards
Spanish Product
Gift Wrap
Gift Bags and Tissue
Bows, Ribbon and much more
(If you can't see it on our website - we still carry it)
