If you’ve ever walked into a retail store selling greeting cards you may have noticed a wide range of consumer price points ranging from $1 cards up to $6.99 or more. Premium greeting cards refer to greeting cards with high-quality manufacture and beautiful sentiment that enable retailers to sell cards that fetch full price. They usually sell at an MRP of between $2.80 - $6.99. This is distinct from discount greeting cards which are designed to be sold at a discount price such as 99 cents or $1.
Greeting card demand takes advantage of social occasions and expectations from both everyday occasions and annual seasons. Everyday occasions include birthdays, new babies, weddings, anniversaries, get well, thinking of you, and sympathy making these card titles among the greeting card industries top sellers. Seasonal cards such as Christmas, Easter, Valentines Days, Mother’s Day, Father’s Day also keep the till busy and clocking in those store profits with all that built in social demand.
Due to their overall high quality, premium greeting cards are printed on high quality thick paper stock, use high quality manufacturer process, and high-quality art design. Premium greeting cards make more profit per card sale which can be very profitable for greeting card retailers.
In addition to high quality printing process, additional manufacture processes such as die cuts, embossing, foil stamping, paper inserts, glitter, folding, color envelopes, and beautiful font and verse create a high degree of perceived consumer value.
Premium greeting card department size ranges from a simple spinner of cards up to ten 4’ card racks (40 linear feet). One 4’ card rack typically holds 96 designs of greeting cards packed in 6 per design, or 576 cards total. Card racks are modular by design making up the total greeting card display length in 4’ rack sections. These card racks are installed either as an aisle, an island, or against the wall.
Greeting cards are one of the most profitable products available per square foot of retail space, usually generating a 50% margin for the store.
A planogram showing the exact positioning of each card design on the rack is implemented at installation. This way, retailers know which card goes in which slot, a matrix position that makes reordering the right cards easy and fast.
Premium greeting cards are typically bought wholesale at 50% off the retail price. An additional discount of 10% - 25% can be found on larger orders with companies like InterGreet.com. This way a retailer might sell a $3.99 card and make $2.40 profit.
For additional information contact InterGreet at 888-600-9354 or [email protected]