Greeting cards are a very profitable product for retailers. A popular item with pharmacies, card shops, mail box stores, & gift shops alike. All these retailers typically sell cards on a retail ready display such as a card rack or spinner. Florists can sell a lot of cards too, and often take card sales one step further, by adding greeting cards as an up-sell item, increasing their floral wire service, and phone order profits.
Greeting card publishers and floral designers share one thing in common. They are both tapping into similar everyday occasions and seasons. The most popular everyday occasions for florists are Wedding, Anniversary, Birthday, Sweetheart and New Baby. The most popular seasonal sales with florists are Valentine’s Day and Mother’s Day. All these celebrations, seasons, and occasions are popular with greeting card buyers too.
There’s a lot of synergy.
Many florists find that the traditional gift tag attached to each floral arrangement is not enough. Florists will upsell a greeting card with their floral arrangements making that special occasion all that more spectacular. Quality greeting cards capture the sentiment that the shopper is wanting. Due to the high profit margins that greeting cards provide, florists can often add an additional $2.00-$3.00 incremental profit onto the profit margin of each floral arrangement they sell.
By up-selling greeting cards with floral arrangements, a florists’ additional profit can quickly add up, and become a goldmine for those retailers looking to add to their bottom line.
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