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Making higher profits for your Store

How do you price wholesale greeting cards?

Posted by Paul Chase on 12/29/2020 to Wholesale Greeting Cards
How do you price wholesale greeting cards?
How do you price wholesale greeting cards?

Wholesale greeting cards are priced in relation to the cost of manufacture of that particular card. The cost of manufacturer dictates the end user retail price (usually printed on the back of the card).  

The wholesale price of greeting cards is typically 50% off the retail price of the greeting card. Additional discounts can apply. 

In addition, wholesale greeting cards are typically sold in wholesale units of 6 cards per design. So, the wholesale greeting cards unit would be …

50% off the retail price x 6 cards

All greeting cards include design, card stock, color printing, folding, envelopes, & profit. This is the bare minimum required.  

However, greeting card prices range from 99 cents, $1.00, $3.00, $4.00 and $7.00 or more per card.

Driving up the manufacture cost can include…

premium card stock, premium envelopes, additional folds, color printing inside, paper inserts, die cuts, gold foil stamping, embossing, glitter, & if you activate licensing, can all add to the bottom line of your manufacture cost. These processes are often found on more expensive cards.

Example – 

Wholesale greeting cards as a dollar store greeting card. Wholesale unit

$1 x 50% = 50 cents x 6 cards = $3.00 per unit of wholesale greeting cards

A $4.00 retail price

$4 x 50% = $2.00 x 6 cards = $12.00 per unit of wholesale greeting cards


Summary. How do you price wholesale greeting cards?

As a fraction of the MSRP or retail price